The Great Room workspaces to be rebranded as Industrious

Real estate within hospitality-led company provider The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– will operate under the Industrious label, starting July 1.

The Great Room also presently operates 2 areas in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.

The three new locations schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.

The action will link Industrious’ Asia Pacific (Apac) locations, previously running under The Great Room, right into its global network, the business claimed in a June 17 launch.

Union Square Residences floor plan

The rebrand comes 4 years right after US-headquartered Industrious– now a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.

The Great Room presently runs seven areas in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Road.

” At the core, The Great Room and Industrious share the similar belief that work should really feel human,” states Su Anne Mi, managing supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what specified The Great Room throughout Apac, and it carries forward under the Industrious label.”

Laborious strategies to expand its Apac profile by more than 50% over the following 12 months, involving the opening of 3 brand-new areas in Singapore this year. The pipeline belongs to a wider international expansion, with the firm aiming to open more than 60 new places worldwide in 2026.

” Establishing an one global brand unifies our team and members all over the primary values that have always defined us: premium friendliness, gorgeous layout, and a real feeling of belonging,” adds Gentry Long, head of state of Industrious.